Are AI search services serving up you or your competitors?
Millions are turning to Claude, ChatGPT, Perplexity, and Google’s AI for insights and recommendations. Want to know what they’re seeing? Better yet, how to make sure you’re the one they find first?
Discover how a site ranks in AI search
Discover if AI search services
- Correctly describe your company's products and services
- Consider your company positively
- Rank you higher than your competitors
Traditional search is getting worse and people are turning to new sources
People want answers to questions, and for the last 20 years, they have turned to search engines to find those answers in response to questions that start like:
But most search engines return not answers but a confusing mix of scammy sites, ads, and a real lack of quality information.
People are rapidly turning to AI models for their questions, getting better answers and not turning back. This is a trend that is not going away.
- ChatGPT set a record [1] for the fastest consumer adoption of an internet application with 2.631 Billion visits [2] in August 2024.
Stack Overflow search traffic is down 50% as developers switch to AI assistants.
Credit: 1 - UBS Analysts, 2 - Similarweb
- ChatGPT setting usage records
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Is what Google CEO Sundar Pichai said [1] about Google's SGE / AI Overviews.
Generative AI overviews on SERPs are shown approximately 8 Billion times a month (Aug 2024).
Credit: The Verge
- "This will just be how search works"
- 500,000 are using Bing chat daily.
Since the announcement of its integration with Open AI’s ChatGPT, Bing’s average daily downloads have increased by 1,000%.
Credit: Apptopia
- AI Chat is a top mobile download
5 out of 5 stars
“We're seeing a surprising trend: people finding us through ChatGPT. AI Search is now an important organic growth channel for us as it's driving real results.”
Why you need to know what AIs think of you.
Knowing what models think of your company is the first step in showing up in the answers prospects are looking for.
Very often, we've found companies making mistakes like:
- Blocking AI Data collection bots
- Denying 3rd party sources
- Outwardly describing their company and services in ways incomprehensible to AI models.
Correcting these mistakes and building data that easily brings into models can improve your model visibility and sentiment.
How does it work?
We track the types of searches that would traditionally be done against search engines and apply them to the AI models.
- Cross AI model tracking
- Unlike organic search which is 90% Google, AI search is a mix of companies with no clear winner. We track all of them so you don't have to.
- Beyond model presence
- It's not enough to know that an AI model knows your company. We track the specific questions that are important to driving sales and leads.
- Your Products and Services
- Model results are compared to your products and services to ensure that the AI models are providing the best results for your business.
- Competitor rankings
- List and track competitors to see how they are performing against your own AI rankings.
Frequently asked questions
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Google still dominates the traditional search market share, whereas AI search is a new and much more diverse field. This change opens up new opportunities for brands to compete on a new playing field.
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Search intent has always been an "in-between" step, where a user is trying to accomplish some goal. AI search services now directly answer these intents - whether it's writing better email subjects or finding wedding venues - instead of just providing links to explore.
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While AI search drives less traffic overall, it's much higher intent. AI services excel at providing direct "zero-click" answers, especially for informational queries. Users often research in AI services before making direct navigational searches, making traditional tracking challenging.
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Surprisingly, it's larger than traditional search. Every Google search now potentially includes an AI overview response, plus there are entirely new types of searches and tasks that people are using AI services for, representing the first major expansion of search capabilities in years.