Search Disrupted: your guide to showing up in AI

Join 7,659 B2B founders who know AI search is the future and want to show up for their customers. If you're looking for quick fixes to manipulate search, this isn't the newsletter for you.

Issues

Issue 33 · May 22, 2026

Google's AI Mode report shows search becoming a 'do' surface. How marketers fail at Reddit. Google really wants to look like Claude. We can drop AEO and GEO terms as AI is all search now.

Issue 32 · May 15, 2026

ChatGPT cites 20% fewer sites after the GPT-5.3 switch (so how do you stay a cited brand), GA4's new AI Assistant channel measures only the visible trickle, Lily Ray on why AI raises the content-quality floor but never the ceiling, ChatGPT's audience expands across both who's using it and what for, and Codex on mobile confirms search was always one action inside a larger task.

Issue 31 · Jan 10, 2026

Grok's AI safety crisis forces regulatory action, ChatGPT Health captures 230M weekly queries, Microsoft launches AI commerce with Copilot Checkout, Simon Willison predicts the AI inflection point, and hard truths about measuring AI visibility.

Issue 30 · Jan 3, 2026

OpenAI introduces sponsored ChatGPT results, public skepticism of AI reaches new highs, transformers explained for marketers, NYT reporter lawsuit targets AI training practices, Canadian musician falsely accused of being AI-generated, and Instagram shifts to fingerprinting real content instead of fake.

Issue 29 · Dec 17, 2025

Google launches GenTabs AI app builder, AI Overviews retreat strategically, OpenAI's 4x faster image model disrupts visual search, ChatGPT traffic drops 45%, researchers expose AI dishonesty by design, and Anthropic hits $1B with Bun acquisition.

Issue 28 · Dec 6, 2025

Google starts testing ads in AI Mode, ChatGPT launches shopping assistant and group chats, OpenAI ads leak confirms monetization plans, readers prefer AI-generated content in blind study, Claude's soul document reveals personality engineering, and EU AI Act enters enforcement.

Issue 27 · Nov 14, 2025

Kagi declares war on AI slop, ChatGPT becomes a potential snitch, Google expands AI Mode globally, Reddit reputation attacks expose new risks, and Perplexity faces legal battles with Reddit and Amazon.

Issue 26 · Oct 5, 2025

Perplexity launches email assistant, HBR warns about AI 'workslop', Microsoft's vision for browser AI, Meta's regulatory pushback, and why we keep underestimating exponential AI growth.

Issue 25 · Sep 19, 2025

Claude gets persistent memory, Microsoft-OpenAI enters next phase of partnership, ChatGPT drives $72B economic impact, Alibaba challenges Nvidia with new AI chip, and Google advances AI capabilities across multiple fronts.

Every week, you'll get:

🔍 AI Search Impact Analysis: Deep dives into how AI is changing search
💡 Expert Interviews: Insights from industry leaders
📊 Data-Driven Insights: Real numbers behind the changes
🎯 Actionable Strategies: Practical tips you can implement today
🔮 Future Predictions: Stay ahead of industry trends

Join the Search Disrupted community

"Just want to let you know I really enjoy your newsletter, and that's not something I've said to anyone before. Really appreciate the thought and effort you put into this!"

Tyler Einberger

COO Momentic Marketing