Meta AI Brand Monitoring
Over 1 billion people use Meta AI every month across Facebook, Instagram, WhatsApp, and Messenger. When they ask about products, services, or solutions while browsing social media, is your brand part of the conversation? Knowatoa helps you find out and take action.
How People Are Using Meta AI
Meta AI is embedded in the daily social experiences of billions. Users discover brands while messaging friends, scrolling feeds, and exploring content, creating unique touchpoints for brand discovery.4
From 500M to 1B users between late 2024 and Q1 2025
Of all Meta AI interactions happen on WhatsApp
Actively engaging with Meta AI features weekly
Social Context Discovery
Users ask Meta AI for recommendations while chatting with friends on WhatsApp or browsing Instagram, creating high-intent brand discovery moments.4
Social Commerce Integration
Meta AI powers shopping recommendations across Instagram and Facebook, where users increasingly research and purchase products directly within social apps.5
Local Business Discovery
Meta AI helps users find local businesses and services, particularly through WhatsApp where location-based recommendations influence purchasing decisions.3
Global Reach
India is the largest market for Meta AI usage on Instagram and WhatsApp, making it essential for brands targeting emerging markets.3
Why Your Meta AI Visibility Matters
Meta AI is not just another chatbot. It is embedded in the social fabric of how nearly 4 billion people communicate and discover content. When a user asks Meta AI for restaurant recommendations while planning dinner with friends on WhatsApp, or asks for product advice while shopping on Instagram, your brand is either part of that conversation or invisible.
With 1 in 4 Meta users now actively engaging with AI features4, and usage doubling in just six months, Meta AI represents a rapidly expanding channel for brand discovery in social contexts. Knowatoa shows you exactly where you stand and what to do about it.
Visibility Is Not Enough: Sentiment Decides the Sale
When Meta AI recommends products or services in social contexts, it shapes perception before users even visit your website. A friend asks for restaurant recommendations on WhatsApp, and Meta AI's response either positions you favorably or not at all.
Social recommendations carry particular weight because they happen in trusted contexts, within conversations with friends and family. If Meta AI describes your brand negatively in these intimate settings, that perception influences not just one person but their entire social circle.
Knowatoa tracks not only whether you are mentioned, but also how you are described. We monitor sentiment across every response so you can catch reputation issues early and understand exactly how Meta AI perceives your brand.
What Knowatoa Tracks in Meta AI
Comprehensive monitoring across every dimension of your Meta AI presence.
Brand Mentions
Track when and how Meta AI mentions your brand across Facebook, Instagram, WhatsApp, and Messenger contexts.
Rankings
Know your exact position when Meta AI recommends brands in your category. Track movement over time.
Competitor Analysis
See which competitors Meta AI recommends alongside or instead of you, and understand why.
Citation Sources
Monitor which web sources Meta AI references when discussing your brand and industry.
Accuracy Tracking
Ensure Meta AI accurately represents your products, features, and brand positioning over time.
Question Discovery
Find which social queries trigger brand mentions and discover new high-value questions in your space.
How to Improve Your Meta AI Visibility
Social Commerce Optimization
Track shopping-related brand mentions across Instagram and WhatsApp to optimize for purchase-intent moments.
Influencer Campaign Tracking
Monitor how social media activity and creator partnerships affect Meta AI's brand recommendations in real-time.
Local Visibility Targeting
Track how Meta AI recommends your business to users in specific geographic areas for location-based discovery.
Platform-Specific Strategy
Understand how your brand appears differently across Facebook, Instagram, WhatsApp, and Messenger to optimize for each audience.
What Marketers Are Saying
Hear from marketing leaders who use Knowatoa to track their AI search visibility.
"Knowatoa solves a real problem for marketers. AI search is already taking over a big chunk of Google's results, and we're jumping in at exactly the right time."
CEO, GrowthHit
"Knowatoa helps you stay ahead. AI-driven rankings, and algorithm shifts are why tools like Knowatoa are essential for modern marketers."
CEO, Brand Fame
Start Tracking Your Meta AI Visibility
See exactly what Meta AI says about your brand across Facebook, Instagram, WhatsApp, and Messenger. Set up monitoring and get your first insights with our free onboarding.
Sources
- Mark Zuckerberg / Meta Q1 2025 Earnings, "Meta AI Reaches 1 Billion Monthly Active Users"
- DemandSage, "Meta AI Users Statistics (2025) – Weekly & Daily Active Users"
- Affiliate Booster, "Meta AI Users Statistics In 2025: 1 Billion Monthly Users"
- ResourceRa, "Meta AI Users 2025: 1 Billion User Base [Detailed Stats]"
- SociallyIn, "Meta Statistics 2025: Key Metrics & Platform Performance"