ChatGPT Brand Monitoring
Over 800 million people use ChatGPT every week. When they ask about products, services, or solutions in your space, is your brand part of the conversation? Knowatoa helps you find out and take action.
How People Are Using ChatGPT
OpenAI's landmark study of 1.5 million conversations reveals that ChatGPT is more than a writing tool; it has become a primary channel for research, recommendations, and purchase decisions.5
Seeking advice, recommendations, and information, the fastest growing category
Task-oriented work like drafting, planning, and building
Personal reflection, exploration, and creative play
Search-Like Behavior
77% of U.S. ChatGPT users report using it as a search engine at least occasionally, with 31% of all prompts triggering web searches.6,7
Shopping Queries Growing
Shopping-related prompts doubled in six months, jumping from 7.8% to 9.8% of all queries as more buyers research purchases through ChatGPT.8
Information Seeking
21.3% of all ChatGPT usage is explicitly seeking information about people, products, current events, and services, a direct substitute for web search.5
Generational Shift
46% of ChatGPT messages come from users under 26. Among Americans under 30, 58% have used ChatGPT, an entire generation growing up with AI as a default tool.5
Why Your ChatGPT Visibility Matters
ChatGPT has become the default research tool for millions of buyers. Before they visit your website, read your reviews, or talk to your sales team, they're asking ChatGPT for recommendations. With 81% market share in generative AI2, it's where purchase decisions begin.
When someone asks ChatGPT to compare solutions in your category, your brand is either part of that answer or it isn't. And if it isn't, you're losing deals you never knew existed. Knowatoa shows you exactly where you stand and what to do about it.
Visibility Is Not Enough: Sentiment Decides the Sale
When ChatGPT "does the Googling" for your prospects, it does not merely list options; it forms opinions. Unlike traditional search results where users click through and form their own conclusions, AI synthesizes information and delivers a verdict.
If ChatGPT describes your brand negatively, even subtly, that perception shapes the conversation before you ever get a chance to make your case. Buyers trust what AI tells them, often more than they trust your marketing.
Knowatoa tracks not only whether you are mentioned, but also how you are described. We monitor sentiment across every response so you can catch reputation issues early and understand exactly how AI perceives your brand.
What Knowatoa Tracks in ChatGPT
Comprehensive monitoring across every dimension of your ChatGPT presence.
Brand Mentions
Track when and how ChatGPT mentions your brand across different models including GPT-4, GPT-4o, and more.
Rankings
Know your exact position when ChatGPT recommends brands in your category. Track movement over time.
Competitor Analysis
See which competitors ChatGPT recommends alongside or instead of you, and understand why.
Citation Sources
Monitor which web sources ChatGPT references when discussing your brand and industry.
Accuracy Tracking
Ensure ChatGPT accurately represents your products, features, and brand positioning over time.
Question Discovery
Find which questions trigger brand mentions and discover new high-value queries in your space.
How to Improve Your ChatGPT Visibility
Content Gap Analysis
Identify where competitors appear but you don't, then create targeted content to close those gaps.
Citation Tracking
Monitor which sources ChatGPT cites most to inform your content distribution strategy.
Competitive Intelligence
Know when competitors launch new products and appear in responses so you can adjust your strategy proactively.
Campaign Impact
Measure how content marketing efforts affect your ChatGPT visibility and brand positioning over time.
What Marketers Are Saying
Hear from marketing leaders who use Knowatoa to track their AI search visibility.
"Knowatoa helps you get in early to take advantage of ChatGPT and other AI tools before stricter ranking measures get put in place. You can rack up some great wins."
Founder, Paprika Marketing
"Knowatoa is a very cool tool that is getting in front of change in our industry, rank tracking for AI search services like ChatGPT, Perplexity, and Claude."
CEO, Siege Media
Start Tracking Your ChatGPT Visibility
See exactly what ChatGPT says about your brand. Set up monitoring and get your first insights with our free onboarding.
Sources
- NerdyNav, "Latest ChatGPT Statistics: 800M+ Users," October 2025
- DemandSage, "Latest ChatGPT Users Stats 2025 (Growth & Usage Report)"
- Backlinko, "ChatGPT Statistics 2025: How Many People Use ChatGPT?"
- Index.dev, "40+ ChatGPT Stats You Must Know in 2025"
- OpenAI / NBER, "How People Use ChatGPT" (Working Paper 34255), 2025
- Nectiv, "ChatGPT performs a search in 31% of prompts," 2025
- seoClarity, "ChatGPT vs. Google: How Many Searches Happen Per Day?" 2025
- Bain & Company / Sensor Tower, "How Customers Are Using AI Search," 2025