Competitor Analysis
Knowatoa tracks how your competitors rank in AI search so you know exactly where you stand. See who's winning and what it takes to close the gap across all major AI platforms.
Why This Matters for AI Search Marketing
AI search is a zero-sum game. When competitors rank higher, you lose visibility. Understanding your competitive position is the foundation of any AI search strategy.
Rankings Drive Revenue
When AI recommends competitors over you, potential customers go elsewhere. Understanding who outranks you—and why—is critical to pipeline.
Learn What Works
Competitors who rank well have figured something out. Analyzing their success reveals the content, structure, and positioning that AI models favor.
Spot Shifts Early
When competitors launch campaigns or update content, their AI rankings change. Early detection lets you respond before you lose ground.
See Your Competitive Position at a Glance
Knowatoa shows exactly where you stand against competitors across all AI platforms.
When Competitor Analysis Delivers the Most Value
Competitive intelligence isn't just for big strategy decisions. Here's when teams get the most actionable insights from competitor tracking.
During Strategic Planning
Understand your competitive position in AI search before setting quarterly goals. See where you're winning and where you're losing ground.
When Losing Market Share
Identify which competitors are gaining AI visibility and reverse-engineer their success. See the questions where they appear and you don't.
Before Launching Campaigns
Benchmark against competitors to set realistic targets and measure campaign effectiveness against the competitive baseline.
In Board Presentations
Show concrete data on competitive positioning in the emerging AI discovery channel. Visualize share of voice and ranking trends over time.
For Content Strategy
Discover gaps where competitors appear but you don't. Each gap is a high-value content opportunity waiting to be addressed.
When Competitors Launch Products
Get alerted when competitors suddenly start appearing for new questions. Detect product launches and positioning changes as they happen.
See the Complete Competitive Picture
Knowatoa tracks your competitors across every major AI platform: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Meta AI, and AI Mode. See who's being recommended for the questions that matter to your business.
For each question you track, we show you the complete ranking: which brands appear first, second, third, and beyond. Watch rankings change over time and correlate shifts with competitor activity, your content updates, or market changes.
- Track up to 10+ competitors per monitored topic
- Compare visibility across all 7 AI platforms
- Historical trends show ranking changes over time
- Question-level drill-down for deep analysis
Related Features
Competitor analysis works best alongside these complementary monitoring capabilities.
Visibility Tracking
Monitor your own brand's ranking position and track changes over time across all AI platforms.
Brand Monitoring
Track when and how AI platforms mention your brand in responses to user queries.
Sentiment Monitoring
Understand how AI describes your brand vs competitors. Compare sentiment across the competitive set.
Citation Tracking
See which sources AI platforms cite when recommending competitors. Find citation opportunities.
Keyword Discovery
Find new questions where competitors rank well. Discover opportunities you're missing.
Multi-Model Coverage
See how competitive rankings differ across ChatGPT, Claude, Perplexity, and other AI platforms.
Related Guides
In-depth information and how-to guides on getting the most out of Knowatoa and your search marketing.
What Marketers Are Saying
Hear from marketing leaders who use Knowatoa to track their AI search visibility.
"Knowatoa is something totally new. It raises powerful questions about how tools like Gemini are surfacing your competitors, and it delivers some very cool services to help you respond."
Head of Content, Exposure Ninja
"Knowatoa helps businesses navigate the evolving landscape of AI, content strategy, and search visibility, and how to stay competitive in this new era of rapid AI-driven changes in marketing."
Founder, Core Group
Why Knowatoa
Competitor data is useless without context. Knowatoa shows you exactly where competitors outrank you, why they're winning, and what to do about it.
Actionable Recommendations
We don't just show you who's winning—we tell you how to close the gap. Get specific guidance on content and positioning changes.
Real Query Data
Competitor rankings from actual AI responses—not simulations. You see exactly who AI recommends when users ask real questions.
Comprehensive Coverage
Track competitive rankings across all 7 major AI platforms. See how positioning differs between ChatGPT, Claude, Perplexity, and others.
Historical Trend Analysis
Track competitive rankings over time. See when competitors gain or lose ground and correlate with their activities.
Know Where You Stand Against Competitors
Stop guessing how you compare in AI search. Set up competitor tracking and see exactly who's winning the questions that matter to your business.