Sentiment Monitoring
Knowatoa monitors how AI describes your brand, not just whether you're mentioned. Track sentiment, catch negative perceptions early, and protect your reputation in AI search.
Why This Matters for AI Search Marketing
When AI recommends products or services, it doesn't just list options—it forms opinions. Sentiment shapes whether users trust AI's recommendation of your brand.
Perception Drives Decisions
When AI describes your brand positively, users are more likely to click through and convert. Negative sentiment kills conversions before they start.
Early Warning System
Sentiment shifts often precede reputation crises. Catch negative trends early while you can still influence how AI represents your brand.
Measure Campaign Impact
Track how PR efforts, product launches, and content marketing change AI sentiment over time. Prove the ROI of reputation management.
Acting on Sentiment Insights
Sentiment data reveals how AI perceives your brand. Here's how teams turn sentiment insights into action.
Catch Reputation Issues Early
Identify when AI sentiment shifts negative and address root causes before they escalate. Early detection means faster response.
Amplify Positive Attributes
See which aspects of your brand generate positive sentiment and emphasize them in marketing. Double down on what's working.
Guide Messaging Strategy
Use sentiment data to craft communications that resonate with how AI understands your brand. Align your messaging with perception.
Measure PR Effectiveness
Track sentiment changes after major announcements or campaigns. See how PR efforts impact AI perception over time.
Competitive Differentiation
Compare your sentiment against competitors to identify unique positioning opportunities. Find where AI perceives you most favorably.
Address Misinformation
Identify when AI spreads negative or incorrect information about your brand. Take corrective action with targeted content.
Understand How AI Perceives Your Brand
When ChatGPT, Claude, or Perplexity recommend brands, they don't just list options—they form opinions. Knowatoa analyzes the tone of every response to understand whether AI describes your brand positively, neutrally, or negatively.
See sentiment trends over time, compare sentiment across different AI platforms, and understand which topics generate the most favorable descriptions of your brand.
- Positive, neutral, and negative sentiment tracking
- Sentiment trends over time
- Cross-platform sentiment comparison
- Competitor sentiment benchmarking
Related Features
Sentiment monitoring works best alongside these complementary monitoring capabilities.
Brand Monitoring
Track when and how AI platforms mention your brand. Combine with sentiment for the full picture.
Competitor Analysis
Compare your sentiment against competitors. Find positioning opportunities.
Accuracy Tracking
Ensure AI accurately represents your brand. Negative sentiment often stems from inaccuracies.
Historical Tracking
Track sentiment changes over time. Correlate shifts with PR and marketing activities.
Visibility Tracking
Combine sentiment with visibility metrics for a complete picture of AI presence.
Recommendations
Get actionable recommendations to improve sentiment and perception.
Related Guides
In-depth information and how-to guides on getting the most out of Knowatoa and your search marketing.
What Marketers Are Saying
Hear from marketing leaders who use Knowatoa to track their AI search visibility.
"Knowatoa's approach to branding is really interesting, helping you see who you are now, who you want to be, and what needs to change to bridge that gap."
CEO, Digital Toolbox
"Knowatoa revealed insights that completely changed how I think about brand, website, and content distribution. It's not just a tool, it's a smarter way to approach visibility."
CEO, Castos
Why Knowatoa
Knowing AI sentiment is negative isn't enough—you need to know why and how to fix it. Knowatoa analyzes tone across all platforms and gives you specific steps to shift perception.
Actionable Recommendations
We don't just report sentiment—we tell you how to improve it. Get specific guidance on content and messaging changes that shift perception.
Real Query Data
Sentiment analysis from actual AI responses to real queries—not simulated or estimated. See exactly how AI describes your brand to users.
Comprehensive Coverage
Track sentiment across all 7 major AI platforms. See how perception differs between ChatGPT, Claude, Perplexity, and others.
Historical Trend Analysis
Track sentiment shifts over time. Correlate changes with campaigns, news, and competitor activities.
Protect Your Brand's AI Reputation
Don't let negative AI sentiment damage your brand. Monitor how AI describes you, catch issues early, and take action to shape perception.