Perplexity Brand Monitoring
Perplexity answers 400 million queries monthly with citations for every response. When researchers and professionals search for solutions in your space, are you being cited? Knowatoa helps you find out and take action.
How People Are Using Perplexity
Perplexity has become the research tool of choice for professionals who demand sources. Every response includes citations, making it uniquely influential for high-stakes decisions.4
Year-over-year increase in monthly visits, reaching 170M+ monthly
Global reach with users researching solutions worldwide
Up from 3,000 in 2022, showing massive adoption growth
Citation-First Approach
Every Perplexity response includes sources. Being cited builds authority and trust with users who are actively researching solutions and making decisions.4
Professional Audience
Popular among researchers, analysts, and decision-makers seeking credible information. These users have high purchase intent and decision-making authority.5
Real-Time Information
Unlike other AI chatbots, Perplexity searches the web in real-time. Fresh content can immediately affect your visibility and citation frequency.4
Global Reach
Users span 238 countries with the largest bases in Indonesia (24.8%), India (22.2%), and the US (16.2%), making it essential for international brand visibility.6
Why Your Perplexity Visibility Matters
Perplexity is not just another AI chatbot. It is a research tool that professionals trust for credible, sourced information. When a procurement officer researches vendors, when an analyst compares solutions, or when a researcher evaluates options, Perplexity shows them exactly which sources informed its answer.
Being cited by Perplexity means your content is deemed credible enough to influence decisions. Not being cited means you are invisible to a highly qualified audience. With 192% year-over-year traffic growth1 and an $18B+ valuation backed by Jeff Bezos and NVIDIA7, Perplexity is becoming the research standard.
Citations Are Not Enough: Sentiment Decides the Sale
When Perplexity cites your content, it is not neutral presentation. The AI synthesizes information and presents a perspective. Your content might be cited to support a competitor's superiority, to highlight your limitations, or to position you favorably.
Because Perplexity users are specifically seeking credible research, the way your brand is framed carries significant weight. A negative citation can be worse than no citation at all since it actively works against you with sources to back it up.
Knowatoa tracks not only whether you are cited, but also how you are presented. We monitor sentiment across every response so you can catch reputation issues early and understand exactly how Perplexity frames your brand.
What Knowatoa Tracks in Perplexity
Comprehensive monitoring across every dimension of your Perplexity presence.
Brand Mentions
Track when and how Perplexity mentions your brand in responses, including Pro and standard queries.
Rankings
Know your exact position when Perplexity recommends brands in your category. Track movement over time.
Competitor Analysis
See which competitors Perplexity cites alongside or instead of you, and understand why.
Citation Sources
Monitor which of your pages get cited and how often. Perplexity always shows sources, so citation tracking is essential.
Accuracy Tracking
Ensure Perplexity accurately represents your products, features, and brand positioning over time.
Question Discovery
Find which research queries cite your brand and discover new high-value questions in your space.
How to Improve Your Perplexity Visibility
Citation Authority Building
Focus on creating high-quality content that gets cited. Perplexity always shows sources, so being cited builds brand credibility directly.
Research-Quality Content
Create accurate, technical content that appeals to Perplexity's professional audience of researchers and analysts.
Real-Time Content Strategy
Track how fresh content affects immediate visibility. Perplexity searches the web in real-time, so new content can quickly improve citations.
Competitive Citation Analysis
Identify which sources Perplexity cites for competitors and create superior content to earn similar citations.
What Marketers Are Saying
Hear from marketing leaders who use Knowatoa to track their AI search visibility.
"Knowatoa is a very cool tool that is getting in front of change in our industry, rank tracking for AI search services like ChatGPT, Perplexity, and Claude."
CEO, Siege Media
"Knowatoa solves a real problem for marketers. AI search is already taking over a big chunk of Google's results, and we're jumping in at exactly the right time."
CEO, GrowthHit
Start Tracking Your Perplexity Citations
See exactly when Perplexity cites your brand and how it frames your solutions. Set up monitoring and get your first insights with our free onboarding.
Sources
- DemandSage, "Perplexity AI Statistics 2026 – MAU & Revenue (Growth Data)"
- Business of Apps, "Perplexity Revenue and Usage Statistics (2026)"
- SEOProfy, "60 Perplexity AI Statistics 2026 [Most Important Numbers]"
- Index.dev, "Perplexity AI Features and Statistics 2026"
- Zebracat, "50+ Perplexity AI User Statistics"
- AffMaven, "Perplexity AI Statistics: Traffic, Revenue & Users (2025)"
- Famewall, "Perplexity AI Usage & Revenue Statistics for 2025"