Brand Monitoring
Knowatoa monitors exactly when and how AI mentions your company, products, and executives. Protect your reputation and spot opportunities as AI chatbots answer millions of questions daily.
Why This Matters for AI Search Marketing
Your brand reputation in AI search is being shaped right now—with or without your input. Brand monitoring gives you the visibility to protect and strengthen how AI represents your company.
Misinformation Spreads Fast
AI models can propagate incorrect information about your brand to millions of users. Early detection lets you address issues before they scale.
Share of Voice Matters
How often AI mentions you versus competitors directly impacts discovery. Brand monitoring quantifies your share of the AI conversation.
Measure Marketing Impact
Track how PR campaigns, content marketing, and product launches affect your AI brand presence. Connect activities to outcomes.
Track Your Brand's Share of Voice
See how often AI recommends your brand compared to competitors in your industry.
Getting the Most from Brand Monitoring
Brand monitoring isn't just about counting mentions. Here's how teams turn brand data into strategic advantage.
Protect Brand Reputation
Set up alerts for brand mentions so you can quickly respond to misinformation or negative positioning before it spreads.
Track Brand Evolution
Monitor how AI describes your brand over time and measure the impact of PR and marketing efforts on AI perception.
Identify Positioning Opportunities
See which brand attributes AI emphasizes and strengthen those in your messaging. Double down on what's working.
Benchmark Brand Strength
Compare mention frequency and sentiment against competitors to gauge brand health in AI search.
Guide Product Marketing
Learn which product features AI associates with your brand and promote those features accordingly.
Set Up Smart Alerts
Get notified when sentiment changes or new competitors start appearing alongside your brand mentions.
Track Every Brand Mention Across AI
Knowatoa monitors your brand across every major AI platform: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Meta AI, and AI Mode. See exactly when and how AI mentions your company, products, and key executives.
Set up brand words, product names, and key terms to track. We'll monitor variations and misspellings too, so nothing slips through the cracks.
- Company name, products, and executive mentions
- Variations and common misspellings tracked
- Context and sentiment for each mention
- Alerts for changes in mention patterns
Related Features
Brand monitoring works best alongside these complementary monitoring capabilities.
Sentiment Monitoring
Understand how AI describes your brand. Track positive, negative, and neutral mentions.
Competitor Analysis
See how competitors are mentioned alongside your brand. Compare mention frequency.
Accuracy Tracking
Ensure AI accurately represents your brand. Catch misinformation early.
Visibility Tracking
Track overall visibility and share of voice across all AI platforms.
Citation Tracking
See which sources AI cites when mentioning your brand.
Historical Tracking
Track brand mention trends over time. Correlate with marketing activities.
Related Guides
In-depth information and how-to guides on getting the most out of Knowatoa and your search marketing.
What Marketers Are Saying
Hear from marketing leaders who use Knowatoa to track their AI search visibility.
"Knowatoa's approach to branding is really interesting, helping you see who you are now, who you want to be, and what needs to change to bridge that gap."
CEO, Digital Toolbox
"Knowatoa revealed insights that completely changed how I think about brand, website, and content distribution. It's not just a tool, it's a smarter way to approach visibility."
CEO, Castos
Why Knowatoa
Your brand's AI reputation matters, but you can't manage what you can't measure. Knowatoa tracks exactly how AI describes your brand across every platform—and tells you how to improve it.
Actionable Recommendations
Every brand mention comes with context and specific recommendations. Know exactly what to do when sentiment shifts or new issues emerge.
Real Query Data
We capture actual AI responses from real queries—not simulated or estimated data. See exactly what users see when they ask about your brand.
Comprehensive Coverage
Track brand mentions across all 7 major AI platforms from one dashboard, including ChatGPT, Claude, Perplexity, and Gemini.
Historical Trend Analysis
Track how brand perception evolves over time. Correlate mention patterns with marketing campaigns and competitive activities.
Know What AI Says About Your Brand
Don't be the last to know when AI chatbots discuss your brand. Set up monitoring and see exactly how you're represented across every major AI platform.