New guide Knowatoa for Paid Ads Research

Content Strategy for an AI World

We help SaaS companies update their content strategy to take advantage of the new opportunities in AI search, recover lost traffic, and improve the ROI of their content operations.

What does an engagement look like?

Three phases that take your content strategy from audit to action.

1. Discovery & Audit

A full audit of both your content and your competitors': traffic, AI search visibility, where each of you is showing up, where you're losing, and where the highest-ROI opportunities are.

2. Strategy & Recommendations

A prioritized plan: which pages to rewrite, which topics to cover, which channels to invest in, and which technical fixes will unlock the most upside.

3. Execution & Reporting

We work alongside your content team to implement the plan. Monthly check-ins keep priorities aligned and report on what's moving.

What's included

A comprehensive review and recommendations for the highest ROI approach to traditional SEO and emerging AI search across all of your content and distribution channels.

Traditional SEO

Technical audits, keyword strategy, and on-page optimization. The fundamentals that still earn rankings in Google and feed every downstream channel.

AI Search Optimization

Visibility tracking across ChatGPT, Claude, Perplexity, Gemini, and Google's AI products. We find the citation gaps and restructure your content so AI can read and cite it.

Content Strategy

Editorial planning, content production, and distribution, informed by what your buyers are searching for and where your competitors are winning.

Founder-Level Expertise

You work directly with the founders who built Knowatoa, operators who've shipped and grown software rather than a junior account manager handing you off. They bring the outside perspective your team is too close to the product to see.

Leading companies rely on Knowatoa

"Knowatoa revealed insights that completely changed how I think about brand, website, and content distribution. It's not just a tool, it's a smarter way to approach visibility."

"Knowatoa's report brought to light issues that were obvious, but that we were too close to the product to see internally. Their recommendations are directly changing pages from being a source of confusion to a source of revenue for us."

"Knowatoa solves a real problem for marketers. AI search is already taking over a big chunk of Google's results, and we're jumping in at exactly the right time."

Jim Huffman

Jim Huffman

GrowthHit

Ready for a helping hand?

Book a 30-minute call. We'll talk through your goals, what you're up against, and where we can help. You'll be talking to a founder who's done this, not a sales rep.