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Ryan Castillo

New Report: How AI Platforms Cite LinkedIn

• Ryan Castillo

Following the YouTube report, we’ve published a second public research report: How AI Platforms Cite LinkedIn, built from 24,412 LinkedIn citations across the AI platforms we track.

What we found

  • Articles dominate: 57% of cited LinkedIn URLs are articles, not profiles or company pages
  • ChatGPT is the outlier: 49% of its LinkedIn citations point at company pages, versus roughly 6–17% for the other AIs
  • URL leverage: some LinkedIn URLs get cited for a single question while others answer dozens — the report shows what separates narrow from comprehensive content, with featured examples

A home for all our reports

There’s also a new reports index that collects our public research in one place. Both reports are free and public. No account required. We’ll add more as we go.

Where to find it

Head to knowatoa.com/reports/linkedin-citations for the LinkedIn report, or knowatoa.com/reports for the full list.

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