New guide Knowatoa for Paid Ads Research
Ryan Castillo

Ryan Castillo

Author, developer and data-scientist. Been programming for 25+ years. Writes about AI search visibility, question tracking, and optimizing for AI-driven discovery.

Guides

What Questions Should You Track?

What Questions Should You Track?

Choosing which questions to track in AI search starts with defining a clear goal, establishing a baseline through experimentation, sourcing questions from real customer and sales signals, and iterating toward influence.

Updates

See the Numbers Behind Your Sentiment Scores

When a client sees '72% positive sentiment,' they now also see the 36 responses that make up that percentage—and can drill into what's driving the negative 7%.

Compare Periods in the MCP: Prove Your Impact to Clients

Show clients month-over-month improvements with period-over-period comparisons now available across all MCP analytics tools.

Set Up Client Sites from Your AI Assistant

Create a client site, its competitors, and its full question set from an AI assistant connected to Knowatoa.

Export Competitor Sentiment Data to Your Reporting Tools

Pull competitor sentiment data directly into NinjaCat, Looker, and other BI tools through our API.

Research Hub: Search, Bulk Delete, and Keyword Gap Filters

Search suggested questions, delete them in bulk, filter to competitor gaps, edit a question and return, and show the keyword behind it.

A Smoother Setup: Plan-Page Checkout, Competitor Picks, and Clearer Results

Trial checkout stays on the plan page, you keep up to three competitors, and the first report marks questions where AI did not mention you.

Better Suggested Questions, Built From Your Actual Rankings

Question generation now starts from the keywords your site actually ranks for, plus the gaps where competitors rank and you don't.

AI Vulnerability Score: See How Much of Your Traffic AI Can Take

Enter a URL on the homepage and see how much of its search traffic AI already answers, what's at risk, and what's still yours.

Faster Pages, Cleaner Citation Data, and a Round of Fixes

Heavy pages now load in stages, www and apex domains count as one citation source, and a round of reported bugs is fixed.

Find Any Site Fast With Account Site Search

The Sites page now has a search box that filters your sites by name or URL, across all pages.

MCP Setup, Refreshed: New Docs, ChatGPT Support, and a Video Walkthrough

The MCP installation page and docs have been reworked for the current client lineup, including ChatGPT setup instructions and a video tutorial.

New Report: How AI Platforms Cite LinkedIn

A free public report analyzing 24,000+ LinkedIn citations across AI platforms, plus a new /reports index page collecting all our public research.

Monthly Refresh Schedules Now Available

Current plans refresh daily. If a stable site does not need that, we can switch the whole account to monthly.

New Report: The State of YouTube in AI Search

A free public report on how Perplexity, AI Overviews, AI Mode, and ChatGPT cite YouTube, plus a playbook for getting cited.

Improved question management

Remove tracking for questions you're no longer interested in.

New historical data views

Track ranking changes over time

Faster, Better, Stronger Tracked Questions

Fetching responses to tracked questions are now faster.

New Filters for Generated Keyword Questions

Discover search opportunities with Intent, Category, Stage and Brand filters

Improved Rank Reporting for Multiple Brand Words

Switch to first/best brand word rank reporting

Better Question Selection

Fine tune your questions more easily