Improved Rank Reporting for Multiple Brand Words
Switch to first/best brand word rank reporting
Brands have multiple words associated with them. One great example is Apple with the product names Macbook Air, Macbook Pro, iPhone, M2, M3 etc.
If any of those words appear in the response from an AI search it should be recognized and ranked accordingly.
Which is why we’ve had the ability to track multiple brand words since our launch.
This is still the case, but we’ve now switched to reporting only the best ranking brand word in the answer, not all of them.
An example:
If the tracked question was “which laptop is the best for college students?” And the AI search response contained “Apple MacBook Air (M2 or M3, 13-inch)” previously we would have recorded this as multiple rankings which is confusing in the reports and ultimately not very useful.
Now we only report the first brand word to show up in the answer, which more closely matches the way that ranking has been tracked in traditional search, and should hopefully be easier to understand.