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Michael Buckbee

Michael Buckbee

Author, Founder and conference speaker. Writes about AI search optimization, technical SEO strategy, and the future of search.

Podcasts & Interviews

GrowthHit

Jim Huffman discusses AI search optimization and marketing strategy

GrowthHit Watch interview →

Wunderbrand

Nicholas Kuhne on AI visibility and brand strategy

Wunderbrand Watch interview →

Castos

Craig Hewitt talks about content distribution and AI search

Castos Watch interview →

Lily.Global Branding

Lily Patrascu on staying ahead with AI-driven rankings

Lily.Global Branding Watch interview →

Avenue9

Mike Montague on AI search insights for marketers

Avenue9 Watch interview →

JM Content Group

Jessica Malnik discusses AI search visibility tools

JM Content Group Watch interview →

TechCast

Ezekiel Iferia explores AI search evolution

TechCast Watch series →

More than a few Words

Lorraine Ball on brand positioning in AI search

More than a few Words Watch interview →

Conversion Zoo

Ellie McIntyre on early AI search opportunities

Conversion Zoo Watch interview →

Strategic eMarketing

Emanuel Rose revisiting content strategy for AI

Strategic eMarketing Watch interview →

The Profitable Creative

Christian Brim on navigating AI-driven marketing changes

The Profitable Creative Watch interview →

Siege Media

Ross Hudgens discusses rank tracking for AI services

Siege Media Watch interview →

Guides

System Settings and AI Search: How Hidden Configurations Control Results

System Settings and AI Search: How Hidden Configurations Control Results

Understanding how AI system settings like temperature, top-p, and grounding affect search results and brand visibility. Learn what these hidden configurations mean for optimization.

The Myth of AI Search Unoptimizability

The Myth of AI Search Unoptimizability

Debunking the claim that AI search can't be optimized. Understanding why AI search results are predictable and how to influence them strategically.

System Prompts and AI Search SEO

System Prompts and AI Search SEO

Understanding how hidden system prompts control AI search results and what leaked prompts reveal about optimizing for ChatGPT, Claude, and Perplexity.

AI Hallucinations and SEO

AI Hallucinations and SEO

Understanding how AI-generated false information affects your brand, why hallucinations happen, and strategies for detecting and correcting misinformation about your business.

Search Volume in AI Search

Search Volume in AI Search

Understanding search volume patterns and trends in AI-powered search engines and how they differ from traditional search.

What and Why Visibility in Search

What and Why Visibility in Search

Understanding the fundamentals of visibility in AI search and why it matters for your brand.

Sources and Citations in AI Search

Sources and Citations in AI Search

Understanding how AI search engines use sources and citations, and how to optimize your content to become a cited reference.

Unique Data Sources - Strategic Content Distribution for AI Search

Unique Data Sources - Strategic Content Distribution for AI Search

Master AI search content distribution by targeting platform-specific data sources. Learn which platforms ChatGPT, Claude, and Perplexity favor for indexing content.

Truthfulness - Eliminate AI Hallucinations About Your Business

Truthfulness - Eliminate AI Hallucinations About Your Business

Fix AI hallucinations about your business by providing accurate information for critical customer questions. Learn to address both ignorance-based and logic-based hallucinations in AI search.

Sentiment - Manage Your Brand Reputation in AI Search

Sentiment - Manage Your Brand Reputation in AI Search

Understand how AI search engines perceive your brand's ethics, trustworthiness, and business practices. Learn to audit and improve your brand sentiment in ChatGPT, Claude, and Perplexity.

Intelligence - Prove the Value of AI Search Optimization

Intelligence - Prove the Value of AI Search Optimization

Collect business intelligence data to demonstrate ROI from AI search optimization. Learn how to track attribution and communicate competitive wins to stakeholders.

Indexing - Establish Your Brand Identity in AI Search

Indexing - Establish Your Brand Identity in AI Search

Build your brand presence in AI search engines by creating clear brand statements that define what you do, who you serve, and what sets you apart. Ensure ChatGPT, Claude, and Perplexity understand your brand.

Competitive Ranking - Win Commercial Queries in AI Search

Competitive Ranking - Win Commercial Queries in AI Search

Track and improve your rankings against competitors for commercial queries in AI search. Focus on middle-of-funnel questions that drive conversions in ChatGPT, Claude, and Perplexity.

Bots - Allow AI Crawlers to Index Your Site

Bots - Allow AI Crawlers to Index Your Site

Learn how to ensure AI search bots from ChatGPT, Claude, Perplexity and others can crawl your site. Check robots.txt and firewall settings to avoid accidentally blocking AI indexing.

B.I.S.C.U.I.T. Framework - AI Search Optimization Guide

B.I.S.C.U.I.T. Framework - AI Search Optimization Guide

A comprehensive framework for winning in AI search engines like ChatGPT, Claude, and Perplexity. Learn the exact steps to get indexed, ranked, and discovered.

AI Search Ranking Fluctuations

AI Search Ranking Fluctuations

Understanding and managing ranking fluctuations in AI search results.

Updates

Understand Your Sources with Domain Classification

Citations now grouped by domain with News, Social, Reference, and E-commerce categories.

Analyze Your Question Portfolio with Keyword Research

Comprehensive keyword analysis with intent, category, and funnel distributions.

Track Changes Over Time with Historical Filtering

Filter competitor visibility, sentiment, and sources by time period.

Deep Dive into Individual Questions

New dedicated pages for each question with per-series breakdown.

Faster Site Setup with Guided Configuration

AI-generated competitors and questions for faster site configuration.

Sign In with Google

One-click sign up and login with your Google account.

Discover New Questions with Research Hub

AI-powered question discovery from recent conversations.

CSV Exports Now Available for All Plans

Export your data across all subscription tiers.

AI Search Console Gets a Marketing Refresh

Better presentation for testing AI search visibility.

New: Account Scheduled Exports

Automatically receive comprehensive CSV exports of all your account data via email on a regular schedule.

New: Scheduled CSV Exports

Automatically receive CSV exports of your data via email.

New: Locale Support

Track AI search visibility across multiple languages and regions.

New: API Integrations

Programmatically access your Knowatoa data with our new API.

New Citations Reporting

View the sites that influence your rankings .

New Series: AI Overviews

Track Google's AI Overviews of your site.

Added Perplexity-User Check

AI Search Console now checks for Perplexity-User bot.

New Organization Accounts

Create, join, and invite clients, partners, and team members to organizations

New My Team Feature

Invite your team to your Knowatoa account.

New Search Console

A more helpful, better designed AI Search Console.

Async CSV Exports

Knowatoa now supports on demand CSV exports