Michael Buckbee

Understand Your Sources with Domain Classification

• Michael Buckbee

Our new domain-based source classification groups citations so you can see which sources AI models use when they mention your brand.

Organized by Domain

We now group citations by domain instead of individual URLs. This makes it much easier to spot patterns in your source profile. Every domain automatically gets a category:

  • News: Major news publications and media outlets.
  • Social Media: Platforms like Reddit, Twitter, LinkedIn, and YouTube.
  • Reference: Wikipedia, encyclopedias, and other reference materials.
  • E-commerce: Online stores and marketplaces.
  • Other: Domains that don’t fit the other categories.

Click Through for Details

You can click on any domain to see:

  • All the specific citations from that source.
  • Which AI models are citing this domain.
  • When these citations showed up.
  • The surrounding text for each citation, if available.

Why This Matters

Knowing your citation profile helps you in a few ways:

  • See which high-authority domains often mention your brand.
  • Notice if you’re missing certain types of sources, like having lots of news mentions but no social media citations.
  • See which domains cite your competitors, which can point to new partnership or PR opportunities.
  • Track how the types of sources citing your brand shift over time.

Better Source Strategy

If AI models often cite specific domains when talking about your industry, those are great places to reach out for partnerships or content collaborations.

Likewise, if your competitors are getting citations from sources you’re not on, you’ve found a gap in your strategy for AI search visibility.

The domain view shows aggregate patterns. Click any domain to see individual citations.

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