Pricing Sign In

New: API Integrations

• Michael Buckbee

Programmatically access your Knowatoa data with our new API.

Data access is the foundation of modern marketing automation, and we’re excited to announce the launch of the Knowatoa API.

The API provides programmatic access to all your AI search visibility data, enabling you to integrate Knowatoa insights directly into your existing workflows and reporting systems.

Key Features

With our RESTful API, you can:

  • Retrieve Rankings Data: Access real-time and historical ranking information for all your tracked topics and questions.
  • Export Citations: Pull comprehensive citation data to understand which sources influence your AI search presence.
  • Monitor Performance: Track changes and trends across all AI models programmatically.
  • Automate Reporting: Build custom dashboards and automated reports using your preferred tools.

Getting Started

Getting started is simple:

  1. Navigate to your Account Settings
  2. Select the “API Access” tab
  3. Generate your API key
  4. Review our comprehensive API documentation

The API uses standard REST conventions with JSON responses, making it easy to integrate with any programming language or platform. Rate limits are generous and scale with your plan tier.

Looker Integration Made Easy

We’ve made connecting Knowatoa to Looker incredibly straightforward. Our pre-built Looker integration provides instant access to all your AI search visibility data within your existing Looker dashboards and reports.

Setting up the Looker connection takes just minutes:

  1. Copy your API credentials from the Knowatoa API Access page
  2. Add a new data source in Looker using our REST API connector
  3. Import our pre-built LookML models that define all metrics and relationships
  4. Start building dashboards with drag-and-drop simplicity

The integration includes: - Pre-configured data models for rankings, citations, and performance metrics - Automatic data refresh scheduling to keep your dashboards current - Built-in calculated fields for trend analysis and period-over-period comparisons - Ready-to-use dashboard templates for common AI search visibility reports

Your data analysts will love how easy it is to combine Knowatoa data with other marketing metrics in Looker, creating comprehensive visibility reports that show the full picture of your AI search performance alongside traditional SEO, paid search, and content marketing metrics.

Whether you’re building custom dashboards, automating competitive analysis, or integrating AI search data into your broader marketing stack, the Knowatoa API provides the flexibility and power you need.

Note: API access is available on Professional and Enterprise plans.

← Back to Updates