Michael Buckbee

See Where Your Citation Influence Comes From

Michael Buckbee

Knowing that AI models cite Reddit or YouTube when they talk about your brand is useful. Knowing exactly which subreddits, channels, and threads drive those citations is actionable. We’ve added rich detail to both Reddit and YouTube citation views so you can see precisely where your influence comes from.

Citations overview showing category breakdown with donut chart and competitor comparison
Citations overview showing category breakdown with donut chart and competitor comparison

Reddit: Grouped by Subreddit

When you click into the Reddit source detail page, citations are now organized into collapsible sections by subreddit. Each section shows the subreddit icon, name, member count, and how many threads cited your brand. Expand any section to see the individual threads, which AI models referenced them, and which of your tracked questions triggered the citation.

Reddit citations grouped by subreddit with member counts and thread counts
Reddit citations grouped by subreddit with member counts and thread counts

This makes it straightforward to identify which communities are most influential for your brand. A subreddit with 1.2 million members citing you across 45 threads tells a very different story than a niche community with a handful of mentions.

YouTube: Channel and Video Details

YouTube citations now display the channel name, subscriber count, video thumbnail, title, and view count. You can see at a glance whether your citations come from large established channels or smaller creators, and which specific videos AI models are pulling from.

YouTube citations showing channel details, video thumbnails, view counts, and linked questions
YouTube citations showing channel details, video thumbnails, view counts, and linked questions

Why This Matters

Social and community sources are increasingly influential in AI search results. Reddit threads and YouTube videos carry real weight in how AI models form their answers. With these enriched citation views, you can:

  • Identify key communities: Find the subreddits and channels that matter most for your industry.
  • Spot opportunities: See where competitors are being cited but you are not.
  • Measure reach: Understand the audience size behind each citation through subscriber and member counts.
  • Track specific content: Know exactly which threads and videos are driving your AI search visibility.

Check your Citation Reports and click into any Reddit or YouTube domain to see the new detailed views.