New Series: AI Overviews
Track Google's AI Overviews of your site.
Since Knowatoa’s launch, we’ve been tracking Google’s Gemini AI as part of our core set of AI search services.
Under the hood, Google has publicly stated that versions of Gemini are used for their AI Overviews and AI Mode search surfaces.
However, the game has changed significantly for search marketers with the continued evolution of their AI Overviews.
The continued growth of AI Overviews (across more countries, languages, users, and sessions) has resulted in a significant drop in click-throughs from search results to sites across the entire web.
At Knowatoa, our take has been that this shift represents a fundamental change in Google’s “contract” with the open web, where it’s no longer a given that they will send traffic to your site for anything but a navigational query (and even then make you bid against your organic ranks).
Given this, we have been late to the game of directly tracking AI Overviews, as they haven’t often been part of the new content strategy equation.
What’s changed? We’ve discovered that by combining our Deep Classification of keywords and questions features, we’re now able to identify and track the questions where users are:
- seeking recommendations
- trying to determine if your service is right for them
- comparing you to competitors
This allows us to be much more strategic and helpful than was previously possible.
This is part of our larger goal of providing not just raw analytics or ranking information but also the context surrounding that information to help guide your content and search strategy.