Michael Buckbee

Choose Your Focus During Onboarding

• Michael Buckbee

Different teams use Knowatoa for different reasons. A content marketer tracking brand sentiment has different priorities than an SEO monitoring AI crawler activity. Our new persona selection step helps you tell us what matters most to you.

How People Use Knowatoa

After creating your first topic, you’ll see a new “Goal Selection” step. Choose from three options:

  • Data & Integrations: You want to pull AI search data into your existing tools and workflows. Perfect for teams using Looker Studio, custom dashboards, or API integrations.
  • Brand Monitoring: You’re focused on tracking how AI models talk about your brand, monitoring sentiment, and watching competitor mentions.
  • AI Search Strategy: You want to improve your visibility in AI search results by understanding what questions matter and how to rank better.

Building for Every Use Case

We’re committed to making Knowatoa work for however you need to use it. Whether you’re a content marketing manager proving ROI to stakeholders, a technical SEO auditing AI crawler access, or an agency managing dozens of client accounts, we’re building features specifically for your workflow.

Your selection during onboarding helps us prioritize which features to surface first, but you always have access to everything. We use this feedback to guide our roadmap and ensure we’re solving real problems for each type of user.

For Existing Users

If you’ve already onboarded, you won’t see this step. We’ve sent an email to all existing users asking about your primary use case so we can make sure we’re delivering the tools you need. If you haven’t responded yet, please take a moment to let us know how you’re using Knowatoa.

Use Case Guides

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