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Track Changes Over Time with Historical Filtering

• Michael Buckbee

It’s important to know how your AI search visibility changes over time. This helps you see if your optimization work is paying off. We’ve added new time period filters to all your main reports.

Where You’ll Find It

You can now find time period filters in these areas:

  • Competitor Visibility: See how often you show up compared to competitors over different periods.
  • Sentiment Analysis: Watch how sentiment changes and trends over time.
  • Sources (Citations): Look at which sources AI responses use during certain timeframes.

Flexible Time Ranges

Pick from these quick options for your analysis:

  • Today
  • Yesterday
  • Last 7 Days
  • Last 14 Days
  • Last 30 Days
  • All Time

Or, set your own custom date range to look at specific campaigns, events, or any time period important to your business.

Dramatically Faster Performance

We also made the sources page much faster. It’s now 94% quicker (going from 25 seconds to just 1.6 seconds) when you’re looking at a lot of data. So, you can check your citation data for any time period without waiting around.

Why This Matters

AI search visibility is always changing. Your content updates, competitors change their plans, and AI models learn new things. Historical filtering helps you:

  • See Campaign Results: Did your content changes get more mentions last week?
  • Find Trends: Are some competitors doing better over the last month?
  • Understand Source Changes: Have the sources mentioning your brand shifted recently?
  • Compare Periods: Quickly see how this month stacks up against last month.

We show you the last 7 days by default so you can see recent activity. But the full history is there whenever you need to dig deeper.

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