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Analyze Your Question Portfolio with Keyword Research

• Michael Buckbee

To show up well in AI search, you need to know what kind of questions you’re tracking. Our new Keyword Analysis page gives you a clear look at all your questions.

Five Types of Analysis

Here are the five ways you can break down your questions:

Intent Analysis This shows you the different reasons people ask questions, like if they’re trying to learn something, research a product, buy something, or find a specific page. You’ll understand what users really want and find any missing types of questions you should be tracking.

Category Analysis Here, your questions are grouped by topic. You can see which parts of your business have the most questions covered and easily find areas that need more attention.

Funnel Analysis This maps your questions to different stages of the customer journey. It helps you balance questions that address people at the beginning, middle, and end of their buying process, making sure you cover the whole path.

Brand Analysis This section shows how many of your questions include your brand name versus those that don’t. You’ll see how much your visibility depends on people already knowing your brand and find chances to show up in searches where people aren’t specifically looking for you.

Search Volume Trends Here, you’ll see if questions are gaining or losing popularity and by how much. We also show you if search patterns are unstable. A special table highlights high-growth keywords, pointing out new opportunities.

Finding the Analysis

To find this analysis, go to any topic and click “Research” in the sidebar. Then, from the Research Hub, choose “Keyword Analysis.” You’ll see the full breakdown of your questions there.

Why This Matters

Many teams just add questions as they come to mind. But this usually leaves big holes. For example:

  • They might focus too much on general information and miss questions from people ready to buy.
  • They often track too many questions with their brand name and miss out on wider topics.
  • They might overlook growing search trends until competitors are already winning them.

The Keyword Analysis page helps you build a smart, balanced set of questions instead of just a random list.

Actionable Insights

With these insights, you can:

  • Find parts of the customer journey you’re not covering well.
  • Get the right mix of questions for different user intentions.
  • Focus on high-growth keywords before your competitors do.
  • Go beyond just branded questions and get visibility for whole categories.

When you use this alongside our Suggested Questions feature, the Keyword Analysis page makes sure your AI search strategy is complete, balanced, and based on real data.

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