Brand Monitoring for AI Overviews
Google's AI Overviews reach 2 billion users monthly, appearing in up to 25% of search results. When searchers ask about products, services, or solutions in your space, is your brand in the AI-generated summary at the top? Knowatoa helps you find out and take action.
AI Overviews Are Expanding
AI Overviews appear at the top of Google search results, synthesizing information before users see traditional links. This prime placement shapes brand perception for billions of searches.4
Of US mobile searches now show AI Overviews, up from 8.6% in 2024
Of B2B tech-related queries now show AI Overviews, up from 36%
Queries with 8+ words are 7x more likely to trigger AI Overviews
Prime SERP Placement
AI Overviews appear above all traditional search results, making them the first thing billions of users see when searching on Google.4
Informational Intent Focus
Nearly 90% of AI Overviews appear for informational queries where users are researching solutions, the exact moment brand visibility matters most.5
Zero-Click Impact
AI Overviews can reduce clicks by 34.5%, meaning brand mentions in the overview matter even more since users may never reach your site.6
Global Reach
Activated in 200+ countries, AI Overviews affect brand visibility for international audiences across Google's global search ecosystem.3
Why Your AI Overviews Visibility Matters
AI Overviews are not just another feature. They are Google's answer to how AI is changing search behavior. When an AI-generated summary appears at the top of results, it becomes the primary information users consume, often without clicking any links below.
For SEO professionals and marketers, this represents a fundamental shift. Traditional rankings matter less when an AI synthesizes information and presents a consolidated answer. Being mentioned and cited in AI Overviews is now essential for visibility in Google Search. Knowatoa shows you exactly where you stand.
How Sources Get Selected for AI Overviews
When someone searches, Gemini pulls from multiple sources across Google's index: your website, your competitors, and authoritative sites. It then synthesizes these into a single AI Overview with citations at the bottom.
With 34.5% fewer clicks when AI Overviews appear6, getting cited as a source is now critical. If your competitors appear in the citations and you do not, you have lost visibility before users even scroll down.
Knowatoa tracks whether your brand gets cited in AI Overviews, which competitors appear alongside you, and how often you are included as a source. See exactly where you stand in the new search landscape.
What Knowatoa Tracks in AI Overviews
Comprehensive monitoring across every dimension of your AI Overviews presence.
Brand Mentions
Track when and how AI Overviews mention your brand in the prime SERP position above all traditional results.
Rankings
Know your exact position when AI Overviews recommend brands in your category. Track movement over time.
Competitor Analysis
See which competitors AI Overviews mention alongside or instead of you, and understand why.
Citation Sources
Monitor which of your pages AI Overviews cite as sources and how citation frequency changes over time.
Accuracy Tracking
Ensure AI Overviews accurately represent your products, features, and brand positioning over time.
Question Discovery
Find which search queries trigger AI Overviews featuring your brand and discover new high-value keywords.
How to Improve Your AI Overviews Visibility
Content Gap Analysis
Identify where competitors appear in AI Overviews but you do not, and create targeted content to close those gaps.
Citation Format Optimization
Monitor which content formats and structures get cited most frequently to optimize your content strategy for AI citation.
Core Gemini Tracking
AI Overviews are powered by Gemini. Track your visibility across all Gemini-powered experiences including AI Overviews, AI Mode, and the Gemini app.
International Expansion
With 200+ country availability, track and optimize your AI Overviews presence globally across different markets.
What Marketers Are Saying
Hear from marketing leaders who use Knowatoa to track their AI search visibility.
"Knowatoa solves a real problem for marketers. AI search is already taking over a big chunk of Google's results, and we're jumping in at exactly the right time."
CEO, GrowthHit
"Knowatoa helps businesses navigate the evolving landscape of AI, content strategy, and search visibility, and how to stay competitive in this new era of rapid AI-driven changes in marketing."
Founder, Core Group
Start Tracking Your Visibility in AI Overviews
See exactly when Google's AI Overviews mention your brand and how they present your solutions. Set up monitoring and get your first insights with our free onboarding.
Sources
- TechCrunch, "Google's AI Overviews have 2B monthly users," July 2025
- WordStream, "34 AI Overviews Stats & Facts [2025]"
- DemandSage, "50 AI Overviews Statistics 2026 (Latest Data & Reports)"
- Search Engine Land, "Google AI Overviews surged in 2025, then pulled back: Data"
- SellersCommerce, "Google's AI Overview Statistics (2025)"
- DataSlayer, "Google AI Overviews Impact 2025: CTR Down 61%"