ChatGPT

What is ChatGPT?

ChatGPT, developed by OpenAI, revolutionized how people interact with AI. It's a conversational AI that helps users with everything from research and writing to problem-solving and recommendations. With features like web browsing and real-time information access, ChatGPT has become a go-to resource for millions of users daily. The platform controls approximately 60% of the total AI search market⁴, making it essential for brands to monitor their presence.

Why Monitor ChatGPT?

ChatGPT has reached 800 million weekly active users as of 2025¹, making it the dominant AI chatbot with 81% market share in generative AI². Users send 2.5 billion prompts each day³, creating unprecedented opportunities for brand visibility and discovery.

• Purchase Intent: Users often turn to ChatGPT when researching products, services, and solutions—track your brand's presence in these high-value discovery moments.
• Brand Recommendations: ChatGPT frequently recommends specific brands and companies in its responses, making visibility crucial for consideration and conversion.

What Knowatoa Tracks

• Brand mentions across different ChatGPT models (GPT-4, GPT-4o, etc.)
• Ranking and positioning when your brand is recommended
• Competitor mentions and comparative rankings
• Citation sources and web references
• Response consistency and accuracy over time
• Questions that trigger brand mentions

How to Optimize for ChatGPT

Knowatoa helps you improve your ChatGPT visibility through:

• Content gap analysis: Identify where competitors appear but you don't, then create targeted content to close those gaps.
• Citation source tracking: Monitor which online sources ChatGPT cites most frequently to inform your content distribution strategy.
• Brand accuracy monitoring: Track sentiment and accuracy in AI responses to ensure ChatGPT reflects your current positioning correctly.
• High-value question discovery: Find which questions trigger brand mentions and optimize for similar queries.
• Competitive intelligence: Monitor when competitors' new products appear in responses and adjust your strategy proactively.
• Campaign impact tracking: Measure how new content marketing efforts affect your ChatGPT visibility and brand positioning.