Claude Brand Monitoring
Claude has captured 32% of the enterprise AI market and powers Amazon's Rufus shopping assistant. When businesses research solutions or shoppers compare products, is your brand part of Claude's recommendations? Knowatoa helps you find out and take action.
How People Are Using Claude
Claude has emerged as the enterprise AI leader, overtaking OpenAI in business adoption. Its dominance spans professional sectors from academia to developer tools, making it essential for B2B visibility.2
Of Fortune 100 companies actively use Claude for business operations
Share of AI usage in academia, influencing research and education
API calls processed monthly, powering thousands of applications
Enterprise Decision-Making
Claude leads with 32% enterprise market share, up from 12% in 2023. B2B buyers increasingly use Claude for vendor research and technical comparisons.2
Developer Dominance
Claude captures 42% of the code generation market, more than double OpenAI's share. Developers trust Claude for technical recommendations and tool comparisons.3
Amazon Rufus Integration
Claude powers Amazon's Rufus shopping assistant, influencing purchase decisions for millions of shoppers researching products on Amazon.4
Explosive Growth
Claude saw 10.3x growth in web traffic in just seven months, from 16 million to 164.8 million visits. This represents one of the fastest-growing AI platforms.5
Why Your Claude Visibility Matters
Claude is not just another chatbot. It has become the enterprise standard for AI-assisted decision-making. When a CTO researches vendors, when a developer evaluates tools, or when a shopper asks Amazon Rufus for recommendations, Claude is increasingly the system providing answers.
With 70% of Fortune 100 companies using Claude3 and its dominance in technical communities, your B2B visibility depends on how Claude perceives and presents your brand. Knowatoa shows you exactly where you stand and what to do about it.
Visibility Is Not Enough: Sentiment Decides the Sale
When Claude synthesizes information for enterprise buyers, it does not merely list options; it forms opinions. Anthropic built Claude to be nuanced and thoughtful, which means its assessments carry significant weight with technical and business audiences.
If Claude describes your product's limitations prominently, or favors a competitor in technical comparisons, that assessment shapes procurement decisions before your sales team ever gets a call. Enterprise buyers trust Claude's analysis.
Knowatoa tracks not only whether you are mentioned, but also how you are described. We monitor sentiment across every response so you can catch reputation issues early and understand exactly how Claude perceives your brand.
What Knowatoa Tracks in Claude
Comprehensive monitoring across every dimension of your Claude presence.
Brand Mentions
Track when and how Claude mentions your brand across Opus, Sonnet, and Haiku models in consumer and enterprise contexts.
Rankings
Know your exact position when Claude recommends brands in your category. Track movement over time.
Competitor Analysis
See which competitors Claude recommends alongside or instead of you, and understand why.
Citation Sources
Monitor which web sources Claude references when discussing your brand and industry.
Accuracy Tracking
Ensure Claude accurately represents your products, features, and brand positioning over time.
Question Discovery
Find which questions trigger brand mentions and discover new high-value queries in your space.
How to Improve Your Claude Visibility
Technical Content Optimization
Identify and fill technical content gaps to improve Claude's understanding of your product capabilities and specifications.
Enterprise Sales Targeting
Ensure your solutions appear in technical comparisons since B2B buyers often use Claude for research and decision-making.
Developer Community Presence
Monitor your presence in coding and technical discussions. Claude's technical community is highly influential in tool adoption.
Amazon Rufus Optimization
Track and optimize for Rufus shopping queries since Claude powers Amazon's AI shopping assistant.
What Marketers Are Saying
Hear from marketing leaders who use Knowatoa to track their AI search visibility.
"Knowatoa is a very cool tool that is getting in front of change in our industry, rank tracking for AI search services like ChatGPT, Perplexity, and Claude."
CEO, Siege Media
"Knowatoa is a powerful, well-designed tool in a space that's evolving rapidly. It's valuable for anyone trying to stay visible in AI-driven search."
Founder, MalnikMedia
Start Tracking Your Claude Visibility
See exactly what Claude says about your brand to enterprise buyers and Amazon shoppers. Set up monitoring and get your first insights with our free onboarding.
Sources
- Second Talent, "Claude AI Statistics and User Trends for 2026"
- Technology.org / Menlo Ventures, "Anthropic Claude Models Capture 32% Enterprise Market Share," August 2025
- SociallyIn, "Claude AI Statistics 2025: Growth, Users & Market Share"
- Thunderbit, "100+ Key Claude Statistics You Should Know"
- SQ Magazine, "Claude AI Statistics 2025: Market Share, Accuracy & Trust Scores"