Google

Gemini Brand Monitoring

Over 650 million people use Google Gemini every month across Search, Workspace, and Android. When they ask about products, services, or solutions in your space, is your brand part of the conversation? Knowatoa helps you find out and take action.

650M+
Monthly Active Users1
1.5B
AI Overview Interactions Monthly2
13.5%
AI Chatbot Market Share3

How People Are Using Gemini

Gemini's integration across the Google ecosystem means users encounter it in Search, Gmail, Docs, and Android devices. This creates multiple touchpoints where your brand can appear or be absent.4

70%
of Google Cloud

Google Cloud customers actively use Gemini for business workflows

13M+
Developer Community

Developers building applications powered by Gemini APIs

1.2B
Monthly Web Visits

Direct visits to gemini.google.com in October 2025

Search Integration

Gemini powers 1.5 billion AI Overview interactions monthly inside Google Search, making it a primary discovery channel for product research.2

Workspace Integration

Millions of Google Workspace users research vendors and solutions directly within Gmail and Docs, where Gemini provides contextual recommendations.5

Mobile-First Discovery

Gemini runs on 1 to 5 billion Android devices, creating ubiquitous access for users researching products and services on the go.4

Global Reach

Gemini traffic spans 180+ countries with the US (14.2%), India (7.4%), and Brazil (6.4%) leading usage, making it essential for international brand visibility.6

Why Your Gemini Visibility Matters

Gemini is not just another chatbot. It is deeply integrated into the world's most-used productivity tools and search engine. When a Workspace user asks Gemini for vendor recommendations while drafting an email, or when a consumer gets AI Overviews while researching a purchase, your brand is either present or invisible.

With 44% growth in monthly active users over the past year1 and integration across Search, Workspace, and Android, Gemini represents an expanding surface area for brand discovery. Knowatoa shows you exactly where you stand across this ecosystem and what to do about it.

How AI search engines perceive your brand - sentiment comparison across ChatGPT, Claude, Gemini, and other AI platforms
Diagram showing Gemini as the engine behind Google AI - powering Gemini Chat, APIs, AI Overviews, AI Mode, Deep Research, and YouTube

Gemini Powers All
of Google's AI

Gemini is not just another chatbot. It is the AI engine behind Google's entire ecosystem: AI Overviews in Search, AI Mode for conversational queries, Deep Research for complex analysis, and even YouTube recommendations.

When you optimize for Gemini, you optimize for visibility across all of these touchpoints. A single model shapes how billions of users discover and evaluate brands across Google's products.

Knowatoa tracks your brand across the Gemini ecosystem, monitoring mentions in chat, search, and API responses. Understand how Google's AI perceives your brand wherever it appears.

Competitive visibility analysis showing how often each brand appears across AI search engines

How to Improve Your Gemini Visibility

Multimodal Content Strategy

Optimize visual and textual content together to leverage Gemini's ability to understand images, videos, and text simultaneously.

Google Ecosystem Integration

Track Gemini alongside traditional SEO to understand your complete visibility across Search, Workspace, and Android.

Competitive Intelligence

Know when competitors launch new products and appear in responses so you can adjust your strategy proactively.

Campaign Impact

Measure how content marketing efforts affect your Gemini visibility and brand positioning over time.

Read our AI Search Optimization Guide

What Marketers Are Saying

Hear from marketing leaders who use Knowatoa to track their AI search visibility.

"Knowatoa is something totally new. It raises powerful questions about how tools like Gemini are surfacing your competitors, and it delivers some very cool services to help you respond."
Nicholas Kuhne
Nicholas Kuhne

Head of Content, Exposure Ninja

"Knowatoa helps you stay ahead. AI-driven rankings, and algorithm shifts are why tools like Knowatoa are essential for modern marketers."
Lily Patrascu
Lily Patrascu

CEO, Brand Fame

Start Tracking Your Gemini Visibility

See exactly what Gemini says about your brand across Search, Workspace, and Android. Set up monitoring and get your first insights with our free onboarding.

Sources

  1. Google / Sundar Pichai, "Gemini 3 Announcement: 650M Monthly Active Users," November 2025
  2. DemandSage, "How Many People Use Gemini in 2025 (Users & Demographics)"
  3. ElectroIQ, "Google Gemini AI Statistics By Market Share, Usage, Users and Fact," November 2025
  4. Business of Apps, "Google Gemini Revenue and Usage Statistics," 2025
  5. About Chromebooks, "Google Gemini Statistics [2025 Edition]"
  6. Vertu, "Gemini User Stats 2025: MAU, Traffic Growth, Market Share & Demographics"