Gemini

What is Gemini?

Gemini is Google's next-generation AI model, designed to understand and process text, images, code, and more. It powers various Google products and services, providing users with intelligent assistance for research, coding, creative tasks, and decision-making. With daily active users growing from 9 million in late 2024 to 35-45 million in 2025³, Gemini has become one of the fastest-growing AI platforms.

Why Monitor Gemini?

Gemini reached 450 million monthly active users by July 2025¹, with downloads surpassing 80 million since its May 2024 launch². As Google's flagship AI platform integrated across Search, Workspace, and Android, Gemini represents a massive opportunity for brand discovery.

• Google Ecosystem: Integrated across Google Workspace, Search, and other Google services—monitor visibility where millions of users research solutions daily.
• Multimodal Understanding: Processes images, videos, and text together, creating unique opportunities for brands with strong visual content to appear in recommendations.

What Knowatoa Tracks

• Brand mentions across Gemini Pro and Ultra models
• Integration with Google Search and Workspace
• Competitive positioning and rankings
• Multimodal content understanding
• Developer-focused queries and technical accuracy
• Citation patterns and sources

How to Optimize for Gemini

Knowatoa helps you maximize your Gemini visibility:

• Multimodal content strategy: Optimize visual and textual content together to leverage Gemini's unique ability to understand images, videos, and text simultaneously.
• Google ecosystem integration: Track Gemini alongside traditional SEO to understand your complete visibility across Google Search, Workspace, and Android.
• Workspace audience targeting: Monitor how your brand appears to millions of Google Workspace users who research solutions while working.
• Mobile optimization: With 80M+ app downloads, ensure your brand appears in Gemini results for mobile users discovering solutions on the go.
• Developer community presence: Track your visibility in technical discussions to leverage Gemini's popularity with Google Cloud developers for B2B positioning.
• Competitive landscape analysis: Monitor competitor positioning in AI recommendations to identify differentiation opportunities.