Meta AI

What is Meta AI?

Meta AI is Meta's conversational AI assistant built on Llama models, integrated seamlessly across Meta's family of apps. Users can ask questions, get recommendations, and discover brands while browsing Instagram, chatting on WhatsApp, or scrolling through Facebook. With integration spanning 4+ billion social media users³, Meta AI represents a massive shift in how people discover brands through social interactions.

Why Monitor Meta AI?

Meta AI reached 600 million monthly active users by January 2025¹, with projections to hit 1 billion users by year-end². Integrated across Facebook, Instagram, WhatsApp, and Messenger, Meta AI provides unprecedented reach into social platforms where purchase decisions begin.

• Social Platform Reach: Integrated across Facebook, Instagram, WhatsApp, and Messenger—reach billions of users in their daily social browsing and messaging.
• Social Commerce: Users increasingly discover and research products through social platforms—ensure your brand appears when they ask Meta AI for recommendations.

What Knowatoa Tracks

• Brand mentions across Meta's platform integrations (Instagram, WhatsApp, Facebook, Messenger)
• Social commerce and shopping query recommendations
• Brand sentiment in social contexts
• Geographic and local business visibility
• Response patterns across different Meta platforms
• Creator and influencer content impact on recommendations

How to Optimize for Meta AI

Knowatoa helps you maximize your Meta AI visibility:

• Social commerce optimization: Track shopping-related brand mentions across Instagram and WhatsApp to optimize for purchase-intent moments.
• Influencer campaign tracking: Monitor how social media activity and creator partnerships affect Meta AI's brand recommendations in real-time.
• Local visibility targeting: Track how Meta AI recommends your business to users in specific geographic areas for location-based discovery.
• WhatsApp Business integration: Optimize for customer service interactions where WhatsApp users discover your brand through Meta AI.
• Brand sentiment monitoring: Catch rapid changes in brand perception as social conversations influence AI responses across all Meta platforms.
• Platform-specific strategy: Understand how your brand appears differently across Facebook, Instagram, WhatsApp, and Messenger to optimize for each audience.