Custom Questions
Knowatoa lets you add the specific questions your customers ask to see how AI responds. Track niche topics, product comparisons, and industry-specific queries that generic monitoring misses.
Why This Matters for AI Search Marketing
Generic keyword tracking misses the questions your customers actually ask. Custom questions ensure you monitor the queries that drive real business results.
Cover Your Exact Use Cases
Your product has unique selling points, features, and differentiators. Custom questions let you track exactly how AI represents these to potential customers.
Track Competitor Comparisons
Monitor "vs" queries and head-to-head comparisons. Know exactly what AI tells users when they're evaluating you against competitors.
Validate Content Strategy
Create content targeting specific questions, then track whether AI recommends you for those queries. Close the loop on content marketing ROI.
Maximizing Value with Custom Questions
Custom questions let you monitor exactly what matters to your business. Here's how teams get the most value.
Test Messaging Variations
Add questions with different phrasings to see how wording affects your brand's visibility in AI responses.
Monitor Product Launches
Track specific questions about new products or features to ensure AI systems have accurate information.
Cover Your Sales Funnel
Create questions for each stage from awareness to decision, ensuring visibility throughout the buyer journey.
Address Customer Pain Points
Add questions based on actual customer inquiries to see if AI is recommending your solutions.
Track Vertical-Specific Queries
Monitor industry-specific questions that generic tracking might miss. Cover your niche thoroughly.
Validate Content Strategy
Add questions your content targets to verify AI recommends you for those topics.
Track the Questions That Matter
Standard monitoring covers common questions, but your business has unique needs. Custom questions let you track exactly what your customers are asking AI—product comparisons, technical questions, buying decisions, and niche industry topics.
Add unlimited custom questions and monitor responses across all 7 AI platforms. See how each platform answers your specific queries.
- Unlimited custom questions
- Tracked across all 7 AI platforms
- Daily response monitoring
- Historical response tracking
Related Features
Custom questions work best alongside these complementary monitoring capabilities.
Keyword Discovery
Find new questions to add to your custom tracking with AI-powered discovery.
Suggested Questions
Get AI-suggested questions based on your tracked topics and industry.
Visibility Tracking
Track visibility across your custom questions and standard monitoring.
Competitor Analysis
See how competitors rank for your custom questions.
Historical Tracking
Track how AI responses to your questions change over time.
Accuracy Tracking
Ensure AI provides accurate information for your custom questions.
Related Guides
In-depth information and how-to guides on getting the most out of Knowatoa and your search marketing.
What Marketers Are Saying
Hear from marketing leaders who use Knowatoa to track their AI search visibility.
"Knowatoa has me revisiting my content strategy. There's such a long runway with this, I'm excited to see where it's taking me."
President, Strategic eMarketing
"Knowatoa gives you genuinely valuable insights. There's always something to learn. Any real marketer will see the value."
VP Marketing, Sandler Training
Why Knowatoa
Generic industry questions only tell part of the story. Knowatoa lets you track the exact questions your customers ask—and gives you specific guidance on how to show up in the answers.
Actionable Recommendations
We don't just show you responses—we analyze patterns across your custom questions and provide specific recommendations to improve your visibility.
Real Query Data
Your custom questions are actually sent to AI platforms daily. See exactly how ChatGPT, Claude, Perplexity, and others respond—not simulated or estimated data.
7 AI Platforms
Every custom question is tracked across all 7 major AI platforms. See how each model responds differently to the same question.
Historical Response Tracking
See how AI responses to your custom questions evolve over time. Track the impact of your content changes on AI visibility.
Track What Matters to Your Business
Stop settling for generic monitoring. Add custom questions that match exactly what your customers are asking AI.